BEAUTY IN THE Raw's mission is to use high quality, minimally processed (virgin, raw, unrefined, cold-pressed) botanical ingredients to craft effective skincare products that are safe for sensitive skin.
MINIMALLY PROCESSED: First of all, they use minimally processed raw ingredients whenever possible for maximum nutrient retention. Using ingredients in their unrefined or minimally processed state retains vitamins and nutrients that are more effective for your skin. They think it's worth it to source only the best ingredients for their products. Creating good quality oil is an art form. The process takes longer and you pay more for better quality oil. The same is true for the butters and oils. BEAUTY IN THE Raw Raw uses butters and oils that are extracted using the gentlest processes, and they never use anything that is solvent extracted.
EFFECTIVE: There is no need to sacrifice efficacy when choosing safer products, because their products perform beautifully. BEAUTY IN THE Raw’s products are highly concentrated goodness for your skin. Each ingredient is included for its functional ability to improve your skin and their products never contain unnecessary fillers. Because their products are ultra-concentrated with minimally processed, nutrient dense botanicals you will quickly find that you only need to use a very small amount. In this case, less is more!
PREMIUM INGREDIENTS: BEAUTY IN THE Raw products are crafted using only the highest quality plant ingredients, including raw butters, virgin cold-pressed oil, supercritical carbon dioxide (CO2) extracts and steam-distilled essential oils. They strive to source materials that are raw, virgin, unrefined, organic, wild-craft and fair trade. Their extracts and essential oils are sourced from some of the finest distilleries around the globe. Best of all, their products are cruelty-free, vegan, gluten-free and non-GMO.
SAFE FOR SENSITIVE SKIN: All of their raw ingredients have great safety profiles. Rebirth Body Butter and Bio Face Serum have recently been included in the Environmental Working Group’s (EWG) Skin Deep Cosmetic Database and each was awarded a score of 1, which indicates that the product's ingredients have the lowest hazard potential. They never use ingredients that are banned by any domestic or international skin care certification organizations (e.g., EU, Ecocert, Cosmos, Canada, Japan) – this includes parabens, phthalates, formaldehyde-releasers, known carcinogens and photosensitizing essential oils. Their products are formulated with sensitive/reactive skin in mind.
Their goal is nourishing natural products that are not only effective, but suitable for sensitive skin, thus all skin types. Take a look at their offerings. They think your skin will agree that BEAUTY IN THE Raw really is conscious skin care done right.
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